We are not only what we say we are, but more truthfully we are the sum total of our actions. Character matters because it is the foundation on which trust is created between people. This particularly matters in business relations, as well as in intimate relationships where trust is absolutely necessary.

People who say one thing and then do something totally contrary have no credibility. Word is bond. It’s how we learn if we can trust one another, and trust is something that we have to earn. It is not an entitlement. It can take years to earn trust and only a careless moment to lose it all forever. We all know about physical and emotional affairs, but it is also dishonest to lead someone on if you have no intentions of being committed to that person who loves and honors you.